August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
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August 19, 2026
Agentic AI, explained without the jargon: what it actually does in marketing
Agentic AI has become one of those terms that covers too much. Every man and his dog on LinkedIn ‘knows’ how to build one. It gets used for a customer service chatbot that answers the same FAQs that have always sat on your page and for a system that runs a whole campaign without being told what to do next. Those are very different things, obviously, but most explaine...
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July 30, 2026
Agentic AI vs generative AI: what's actually different, and which one should be doing the work?
Here's the short version: gen AI writes the email. Agentic AI builds the campaign around it, sends it, and tells you how it did. One produces something. The other finishes something. Once you see the difference that way, most of the confusion around these two terms disappears.
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April 16, 2026
Conversational AI in Ecommerce: Could Your Chatbot Become Your Most Profitable Sales Channel?
When I think about it, eCommerce hasn't really changed its fundamental UX in ten years. A customer lands on a homepage. Clicks into a category. Scrolls through a grid of products. Adds something to a cart. Checks out. Maybe.It's a catalogue model. A very fast, very pretty, very data gathery digital catalogue, sure. But a catalogue is still a catalogu...
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March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
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March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
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