Agent routines in Manago AI: less manual reporting, faster reaction to results
Weekly and monthly reports are among the most predictable work in marketing. Everyone knows when they are due, which numbers they should contain and whose desk they will land on. Even so, most teams still put them together by hand and start from scratch every time: an export from the dashboard, a comparison with the previous period, a few questions to the AI agent, t...
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September 18, 2026
Every platform says it's 'AI-powered' now: here's how to actually evaluate one
'AI-powered' used to mean something. Now it comes as standard on fridges.At some point the phrase stopped describing technology and started describing marketing. It's everywhere. Didn’t Dyson just add it to electric toothbrushes? It's also on every marketing platform in your shortlist, which is the part that should bother you, because you&#...
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August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
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August 19, 2026
Agentic AI, explained without the jargon: what it actually does in marketing
Agentic AI has become one of those terms that covers too much. Every man and his dog on LinkedIn ‘knows’ how to build one. It gets used for a customer service chatbot that answers the same FAQs that have always sat on your page and for a system that runs a whole campaign without being told what to do next. Those are very different things, obviously, but most explaine...
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July 30, 2026
Agentic AI vs generative AI: what's actually different, and which one should be doing the work?
Here's the short version: gen AI writes the email. Agentic AI builds the campaign around it, sends it, and tells you how it did. One produces something. The other finishes something. Once you see the difference that way, most of the confusion around these two terms disappears.
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April 16, 2026
Conversational AI in Ecommerce: Could Your Chatbot Become Your Most Profitable Sales Channel?
When I think about it, eCommerce hasn't really changed its fundamental UX in ten years. A customer lands on a homepage. Clicks into a category. Scrolls through a grid of products. Adds something to a cart. Checks out. Maybe.It's a catalogue model. A very fast, very pretty, very data gathery digital catalogue, sure. But a catalogue is still a catalogu...
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