Customer Data Platform

Turn customer data into faster, smarter marketing

Unify behaviour, engagement, preferences and predictive signals into one customer profile, that help marketers move faster, personalise journeys and act as customer needs change.

See which customers are ready to buy again, who needs more time, and when each message is most likely to land. Reach out when it makes sense, hold back when it does not.

Tell Manago AI who you want to reach, and the segment is ready in seconds.

Power more relevant engagement by bringing data from all your systems into one profile, ready to use in real time.

From scattered data to unified customer view

See what each customer does, likes, and needs next.

  • Sync all customer data from different systems in one profile.

  • Update automatically as customers browse and buy.

  • Power campaigns, segments, and journeys directly.

Customer data platform built for personalised engagement

Manago AI combines customer data platform capabilities, omnichannel engagement, and built-in intelligence in one platform to help you understand your customers.    

Faster execution

Faster execution

Forget manual exports and combining data from different systems. Your customer data is updated automatically, giving your team more time to launch campaigns that drive results.

Personalise engagement

Personalise engagement

Use data on who each customer is, what they were interested in, and what they bought to make every email, SMS, and web experience more relevant to the person receiving it.

Decide with confidence

Decide with confidence

Track how your audiences grow, engage, and contribute to revenue over time. Base your marketing strategy on real data about what's actually happening, not assumptions.

Full control of your audiences, systems, and data

Understand which audiences matter, connect your data flows,
and keep consent GDPR-ready in an EU-hosted platform.

Audience Visibility

  • See your biggest customer segments at a glance.

  • Spot which audiences are growing or declining.

  • Make decisions based on what is actually happening.

Audience Visibility

Integrations & APIs

  • Integrate with eCommerce, CRM, ERP, and analytics.

  • Use APIs for real-time data sync across your tech stack.

  • Leverage MCP integrations for AI systems, analytics, and dashboards.

Integrations & APIs

Privacy & Consent

  • Sync consent records across all connected platforms automatically.

  • Update preferences automatically as customers opt in or out.

  • Keep auditable consent records, EU-hosted and GDPR-compliant.

Privacy & Consent

Customer Data Platform FAQs

What is a Customer Data Platform?

A CDP unifies customer data from multiple sources — transactions, behaviour, demographics, declared preferences — into individual profiles. It enables segmentation, personalisation, and cross-channel marketing from one connected, reliable source.

How does Manago AI unify customer data?

The email address is the primary identifier used to merge records from connected systems. Behavioural data from your website is linked to profiles through cookie tracking by consent, tracked interactions, and UTM parameters from campaigns.

Can Manago AI identify anonymous website visitors?

Yes. With cookie consent granted, Manago AI tracks anonymous visitor behaviour before identification. When a visitor submits a form or signs up, their prior browsing history is connected to their new customer profile automatically. See our cookie consent page for more detail.

What customer data can Manago AI collect?

Manago AI supports transactional, demographic, declared, behavioural, and engagement data — including purchases, product interests, consent, and website interactions. Predictive attributes like purchase intent, churn probability, and customer lifetime value are added automatically.

What integrations does Manago AI support?

Manago AI offers plug-in integrations for Shopify, PrestaShop, Magento, and others. Flexible APIs support custom data synchronisation. Google BigQuery, CSV imports, and MCP integrations for AI-powered systems are also available. See our integrations page for the full list.

How long does integration take?

Standard eCommerce integrations like Shopify or PrestaShop typically have businesses running campaigns within around six weeks. More complex setups take longer. A dedicated Onboarding Specialist supports your implementation from day one, at every stage.

Does Manago AI help with onboarding and setup?

Yes. Every project has a dedicated Onboarding Specialist who supports data synchronisation, tracking setup, integration planning, and automation configuration. Depending on project scope, the team can also help build your first customer journeys and campaign templates.

Is Manago AI GDPR-compliant?

Yes. Manago AI supports GDPR compliance through consent management, data governance, and privacy-first data handling. Consent records synchronize automatically, communication preferences update in real time, and a transparent audit trail is maintained across every customer record.

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