One click from brief to campaign
Build high-performing email campaigns in minutes with built-in AI, dynamic 1:1 personalisation, and a no-code designer. Without adding complexity to your team.
Email still earns its place in the revenue mix
Customers still open email. Make every message cut through inbox noise and drive consistent revenue.
61%
of consumers prefer to be contacted by brands through email
99%
of email users check their inbox every day
41%
higher click rate for personalised emails vs non-personalised emails
Email that drives action.
Create, personalise, automate and optimise every email from one platform, powered by AI and built around your customer data.
Describe the campaign you want to send. Manago AI creates the subject line, preheader, body copy, CTAs, and product recommendation slots, styled to your brand, personalised from your data and ready for review. Your team checks, edits, approves, and sends.
6-10x
faster campaign creation with AI-generated email content vs manual production.
Build responsive emails with a drag-and-drop studio. Add dynamic product recommendations, advanced widgets, and personalised content blocks, all connected to live customer data. No coding required. Every email stays on-brand, works across devices, and gives your team more control over what each customer sees.
1,200%
growth in email campaign effectiveness vs mass communication, using dynamic messages
200%
higher birthday email effectiveness vs standard mass emails
Email campaigns that drive customer action
Recover lost revenue, re-engage inactive buyers, and send timely messages as part of connected customer journeys. All from one platform.
Recover abandoned carts automatically
Trigger personalised cart recovery emails when a customer leaves without buying. Show the exact products they left behind, then adapt the content to cart value, customer profile, and purchase intent.
Bring customers back when they are ready
Segment lapsed buyers automatically and launch personalised winback, re-engagement, and loyalty journeys based on real customer behaviour.
Drive the next purchase with 1:1 recommendations
Send automated emails with the products each customer viewed, added to cart, bought before, or is likely to buy next. Recommendations are based on behavioural data, product context, and the state-of-the-art AI engines.
Email Automation & Omnichannel
Connect email to the full customer journey
Email works harder when it is part of the journey, not a disconnected send. Coordinate email with SMS, web push, live chat, and social campaigns from one platform. Use automation rules, workflows, and RFM-based segmentation to reach customers at each lifecycle stage, without manual scheduling or disconnected tools.
250%
increase in last-click transactions from automated email campaigns YoY
50.4%
higher open rate for automated workflow emails vs bulk campaigns
Deliverability & Compliance
Land in the inbox, every time.
Deliverability is built into the way Manago AI sends, monitors, and protects every campaign. Manage DKIM and SPF setup, spam filter checks, contact database hygiene, and ISP feedback loops from one place. Use Manago AI sending infrastructure or connect your own SMTP server.
Double opt-in confirmation, configurable by language and acquisition source.
Automatic hard and soft bounce management.
Built-in GDPR-compliant opt-out links.
Emergency Email Brake for stopping a live send instantly.
Analytics & Revenue Attribution
Know which emails drive revenue
Track revenue, transactions, open rates, click-through rates, and customer engagement for every campaign. Use cross-channel revenue attribution to understand the exact role email plays at every stage of the customer journey.
A/B test analytics for subject lines, content, and send times.
Domain-level performance tracking to protect sender reputation.
CSV and API exports for external analysis.
Everything inside Manago AI email marketing
A complete view of the email tools, designers, automation features, and analytics available inside the platform.
Designers
AI Campaign Generator |
One-sentence brief → full branded email: subject, preheader, body, CTAs, product slots. In any language. |
Drag & Drop / Design Studio |
No-code block editor with widget library, brand book enforcement, and mobile preview. |
HTML Wizard |
Paste or write raw HTML; full rendering control for advanced teams. |
URL Wizard |
Import an email from any accessible URL. |
ZIP Wizard |
Upload a self-contained ZIP archive (HTML + assets) as a complete email. |
FreeMarker |
Template engine support for the most advanced dynamic, logic-driven personalisation in HTML emails. |
Personalisation
Contact-level placeholders |
First name, last name, city, custom fields, and any CDP attribute injected via $placeholders$. |
Conditional sections |
Show or hide email blocks based on tags, segments, RFM score, or purchase history. |
Dynamic product frames |
AI-powered 1:1 product recommendations per recipient, such as abandoned cart, last viewed, cross-sell, up-sell. |
Zero- & First-party data |
Preferences collected via in-email NPS and survey widgets feed back directly into personalisation rules. |
Birthdays & anniversariesap |
Date-triggered personalised emails with 200% higher effectiveness vs standard mass sends. |
Send-time optimisation |
AI selects optimal delivery time per contact based on historical open behaviour. |
Creation & AI
AI Subject Assistant |
Score and compare subject line variants before sending. |
Widget library |
Reusable branded blocks saved per account; drag into any new campaign instantly. |
Style Manager / Brand Book |
Global fonts, colours, and spacing defined once; enforced across every email automatically. |
A/B testing |
Split test subject lines, content variants, and send times; auto-select winner by OR or CTR. |
Countdown timer widget |
Live countdown rendered at open time. Best for flash sales, event deadlines, or limited offers. |
Gmail annotations |
Promotions tab deal badges, expiry dates, and images via Gmail markup. |
Analytics
Revenue attribution |
Last-click and multi-touch revenue per campaign; total sales and transaction count tracked. |
Click map |
Visual heatmap overlay showing exactly which links and areas recipients clicked. |
Interaction timeline |
Per-contact chronological view of opens, clicks, and conversions for each email. |
Per-contact OR / CTR / unsubscribe rate |
Individual open rate, click rate, and unsubscribe rate visible on each contact's profile. |
Email Marketing Dashboard |
Aggregate OR, CTOR, revenue, domain-level breakdown, and best sending time analytics. |
A/B test analytics |
Side-by-side performance comparison with statistical context for subject and content tests. |
Soft & hard bounce tracking |
Automated bounce classification; hard bounces suppress future sends immediately. |
Export |
CSV export of all campaign stats. |
Deliverability & Compliance
DKIM & SPF |
Full setup guidance and verification built into the onboarding flow. |
ISP feedback loops |
Automatic complaint monitoring from major ISPs; suppresses complainers instantly. |
Double opt-in (DOI) |
Configurable per language with custom confirmation email templates. |
Emergency Email Brake |
Stop a live send in progress instantly from the Email List interface. |
Send frequency cap |
Limit emails per contact per day/week to protect engagement and sender reputation. |
Day-of-week / holiday lock |
Block sends on specified weekdays or national bank holidays per market. |
Sending infrastructure |
Manago AI-managed shared IPs with top-tier deliverability, or bring your own SMTP. |
Email Client Support
Modern webmail |
Gmail, Outlook.com, Yahoo Mail, Apple Mail, Proton Mail — fully tested. |
Mobile clients |
iOS Mail, Gmail (iOS/Android), Samsung Email, Outlook Mobile. |
Legacy Outlook (desktop) |
Outlook 2007 / 2010 / 2013 / 2016 / 2019 / 2021 — including VML-rendered elements. |
Outlook 365 (desktop) |
Current Outlook for Windows and Mac; tested against latest rendering engine. |
Dark mode |
Email Design Studio outputs dark-mode-aware CSS for supported clients. |
Plain-text fallback |
Auto-generated plain-text version sent alongside HTML for maximum deliverability. |
Sending & Automation
Standard bulk send |
One-off campaign to any static or dynamic segment with advanced filter options. |
Scheduled send |
Set future send date/time; modify or cancel up to the moment of dispatch. |
Workflow (triggered email) |
Behaviour-triggered sends inside multi-step, multi-channel automation journeys. |
Automation Rules |
Rule-based triggers: contact opened, clicked, tagged, visited page, made purchase, etc. |
Periodic email |
Recurring sends on a fixed schedule (daily, weekly, monthly) to a defined segment. |
Birthday email |
Date-based trigger using contact birthdate field; personalised at point of send. |
Subscription confirmation |
Double opt-in flow with multi-language confirmation templates. |
Omnichannel coordination |
Email triggers and is triggered by SMS, web push, live chat, and social ad events. |
