Marketing Automation

Automate journeys around each customer’s next step

Reach every customer when they are ready to act. Build personalised journeys from everything you know about them across email, SMS, and web, with AI helping choose the best moment and channel.

Coordinate email, SMS, WhatsApp, mobile push, web push, web, and social ad audiences from one workflow. AI channel optimisation reads live customer data and recommends the best channel for each contact so you reach every customer where they're most likely to engage.

Personalise every automated message with live customer data, behaviour, and product recommendations, then send it when it matters most.

Launch in minutes from a template, or build a custom journey.

Every journey your team needs to win
and keep customers

From first visit to repeat purchase, in one workflow.

  • Build multi-step journeys triggered by behaviour, purchases, engagement, or inactivity.

  • Ready-made templates and reusable workflow elements reduce build time for every new campaign.

  • Supports simple one-step automations and advanced multi-channel scenarios from one platform.

Your team sets the strategy. Manago AI executes it.

Automated journeys that recover revenue, personalised messages that build loyalty, and campaign performance your team can see and act on. All from one platform.

More revenue, automatically

More revenue, automatically

Abandoned carts, post-purchase follow-ups, cross-sells, cart reminders - these are your revenue-driven journeys. Manago AI automates them, running in the background so that your team can focus on the next winning strategy.

Improved customer engagement & loyalty

Improved customer engagement & loyalty

Better engagement today builds stronger retention tomorrow. Manago AI personalises every automated message using behaviour, preferences, and product interests, so each interaction feels relevant and keeps customers coming back.

Greater operational efficiency

Greater operational efficiency

One centralised view of every active workflow, campaign performance, and automated task so your team stays in control without having to manage multiple tools. They get time back for the work that actually needs a human.

Smarter journeys start with better data and deeper personalisation

Use live customer data to personalise every message, guide each journey, and see which actions drive real business results.

Personalisation & Dynamic Content

  • Use CDP data to personalise every message with consistent, relevant content across channels.

  • Add product suggestions from Manago AI's built-in recommendation engine based on what each customer is most likely to buy next.

  • Use dynamic content blocks to adapt one message to each customer automatically.

Manago AI personalised campaign preview showing dynamic customer data, product recommendations, and behaviour-based content variations across messages

Audience & Customer Data Management

  • Use live CDP data to automatically choose each customer’s journey path.

  • Plan flows that end at goal completion, or automatically trigger the next automation.

  • Adapt each automation by segment, from loyal buyers to less active customers.

Manago AI customer data management view showing unified audience segments built from behavioural, transactional, and engagement data for marketing automation

Marketing Automation FAQs

What types of campaigns can be automated?

Manago AI supports welcome journeys, abandoned cart campaigns, post-purchase flows, win-back campaigns, replenishment reminders, lead-nurturing scenarios, and many more. Every journey can be triggered by customer behaviour, purchases, inactivity, engagement, or profile updates — automatically, at any scale.

Can automated journeys work for anonymous website visitors?

Yes. With WebFlow, Manago AI engages anonymous visitors using pop-ups and web push notifications before they become monitored contacts. Once a visitor identifies themselves and grants consent, their prior behavioural data connects to their customer profile automatically so the journey continues instead of starting from scratch.

Can we run both one-time campaigns and automated journeys?

Yes. Manago AI supports both one-time campaign execution and long-term automated customer journeys from the same platform. Teams can combine manual campaigns with real-time automation scenarios and manage everything from one centralised interface.

How long does it take to launch marketing automation?

It depends on project complexity, available data, and integration scope. Many businesses launch their first customer journeys within a few weeks using ready-made templates and dedicated onboarding support. A phased approach means your team can go live with core scenarios first and expand from there as confidence and data grow.

Does Manago AI provide onboarding and implementation support?

Yes. Every project has a dedicated Onboarding Specialist who guides implementation, setup, and activation from day one. The team supports workflow configuration, training, and initial campaign setup. Your team is not starting from a blank page.

Can AI create workflows automatically?

Yes. Manago AI's AI Workflow Generator builds full customer journeys from a plain-text brief. Just describe the scenario you need — your team then reviews, adjusts, and launches. Faster campaign builds without sacrificing control over the outcome.

All together. Better.

Leadoo AI, Manago AI and Thulium AI are one seamlessly integrated family.

The #1 conversion platform for turning website visitors into active leads with its conversational marketing tools.

Learn More

Engage, convert and retain your customers with Europe's only AI Customer Data and Engagement Platform built for eCommerce.

Get a demo

Thulium is an omnichannel contact centre system for eCommerce & B2B support that unifies all your customer support.

Learn More