Build the package that works for you
In your package:
- Unlimited email sending included
- Conversational AI built in
- Simple to launch. Easy to scale
- Real-time omnichannel engagement
- Dedicated onboarding program with 24/7 support
- One-prompt campaigns with Brand DNA
In your package:
- Real-time SMS personalisation
- Triggered by customer behaviour
- AI-powered SMS optimisation
- SMS delivery across 60+ countries
Extended the power of Manago AI with add-ons
Recommendations Expansion Pack
✓
AI Product Recommendations
Recommendation Architect · multiple optimisation goals · based on product interactions, demographics and visuals · API access
✓
Goal-Optimised AI
maximise clicks, purchases, or order value · individual-level personalisation · purchase history and demographics
✓
Dynamic Product Blocks
automatically selected products per contact · strategy-based personalisation · always fills every product slot
✓
Visually Similar Products
re-spark engagement with visually matched products · available in frames, email and web push · convert browsers who aren't brand-committed
✓
Product Collections
store product data per contact · use for wishlist, viewed, purchased, favourites · power personalised recommendations, segments, and workflows
✓
Recommendation Frames
full-fidelity frame designer · in-frame add to cart, favourite & compare · one-tap buttons on product images · free shipping gap recommendations
Loyalty Expansion Pack
✓
Transactions, Workflows & API Sources
build multi-tier loyalty programmes · multiple point collection sources
✓
Points, Cashback or Hybrid
flexible loyalty programme creation · use points, cashback, or hybrid model
✓
Loyalty Programme Analytics
understand loyalty programme performance · analytics and interaction history on the contact card
Web Engagement Expansion Pack
✓
Landing Pages
build and publish campaign landing pages · no developer needed · connected to your customer data and automation
✓
Personal Shopping Inbox
personalised on-site inbox per visitor · product and content recommendations · drive repeat visits and purchases
✓
On-Site Personalisation
personalised banners · dynamic content · behavioural targeting · tailored experiences per customer segment
✓
Social Proof & WebFlow
social proof widgets · guided webflows · conversion-focused on-site experiences
✓
Customer Preference Centre
customers manage their own communication preferences · reduces unsubscribes · build trust and consent
✓
Live Chat
real-time customer support · connected to contact profiles · engagement history in one place
Mobile App Expansion Pack
✓
Instant Engagement
real-time connection with app users · personalised mobile push and in-app messages
✓
Advanced Automation
notifications triggered automatically · timely, relevant messages based on user behaviours and preferences
✓
Enhanced Retention
retention-focused campaigns · re-engage users with targeted updates, promotions & reminders
Agentic AI Starter Pack
Starter is included in every Manago AI licence, so you can begin on day one. Move up a tier when usage grows and you need more.
What's included in the Manago AI platform
✓
Customer Data Platform
360° profiles · real-time segmentation · RFM analysis · AI transactional segments · anonymous visitor tracking · GDPR-native consents · predictive analytics · zero-party data collection · advanced contact scoring
✓
Marketing Automation
visual workflow builder · real-time omnichannel orchestration · multi-step journeys · advanced campaign scheduling and triggers · personalised communications · templates · contact scoring
✓
Email Marketing
unlimited sends · Email Design Studio · A/B testing · conditional content · Product blocks · AI content generation
✓
SMS, WhatsApp & Web Push
SMS · WhatsApp · web push · AI content rating · two-way messaging · behavioural triggers
✓
Agentic AI
applies brand DNA · Dashboards & insights · segments creator · one-prompt campaign · analytics agent · content & image generation · AI translation · content repurposing
✓
AI Martech Infrastructure
MCP server · connect Manago AI to your existing tools · query data, trigger actions and run reports without leaving your workflow · 30+ tools available
✓
Integrations & Data-Native Connectors
eCommerce plugins · contact import & export · external event import · seamless, ready to use plug-ins · API access · Google Analytics · product catalogue synchronisation (XML and API)
✓
Forms & Pop-ups
behavioural pop-ups · exit intent · lead capture forms · subscription management
✓
Dashboards & Analytics
business overview · sales & revenue · campaign reporting · dashboard personalisation · advanced segmentation analytics · predictive customer insights · omnichannel ROI tracking
✓
Deliverability & Compliance
sender management · dedicated IPs · IP warming and management · consent management · unsubscribe management · 2FA · EU-hosted · GDPR-compliant
✓
Customer Support
onboarding program · support available 24/7 · help with campaign setup · deep results analysis · a comprehensive knowledge base · adoption support
Support that helps you get more from Manago AI
FAQ
How does Manago AI pricing work?
You pay for the platform based on the number of active contacts in your database, with unlimited email and web push included.
You can add SMS and WhatsApp at any time. These are charged separately according to your usage.
A small number of optional add-ons are also available to extend Manago AI for specific use cases, including Loyalty, Recommendations, Web Engagement and Mobile App.
Use the pricing calculator above to see pricing for active contacts, SMS, WhatsApp and optional add-ons. Onboarding and additional professional services are quoted separately.
For more complex account structures or bespoke requirements, please contact Sales and a member of our team will be in touch.
What is an active contact, and do we pay for inactive contacts?
An active contact is a unique customer record that meets at least one of the following criteria:
- Has opt-in status for Email Marketing
- Has opt-in status for Mobile Marketing
- Has opt-in status for Web Push
- Has made a purchase within the last 180 days
- Has added something to their cart within the last 180 days
Each contact is counted only once, regardless of how many consented channels are associated with it. For example, a contact who can receive both email and SMS still counts as one active contact.
Records without marketing consent do not count towards your active contact total. The number of users and websites is unlimited.
What is not included in the platform price?
SMS and WhatsApp are charged according to usage.
Recommendations, Web Engagement, Loyalty and Mobile App are optional add-ons and are included only when selected.
A one-off onboarding fee also applies at the beginning of your contract. Additional professional service hours beyond onboarding and standard support are charged according to our rate card.
What happens as our active contact base grows?
Pricing increases gradually for every additional 1,000 active contacts, so one extra contact will not move you into a significantly larger pricing tier.
Contacts above your committed level are charged at a slightly higher rate per 1,000. Increasing your committed contact level in advance is therefore more cost-effective than remaining on overage.
Where appropriate, your Customer Success Manager will help you move to the contact level that provides the best value for your business.
How much do SMS and WhatsApp cost?
SMS and WhatsApp are charged according to usage. SMS is priced per message, while WhatsApp is priced per conversation.
Rates vary by destination country across more than 60 countries. Use the pricing calculator to select your expected volumes and destinations and see the applicable rate.
Is AI charged separately?
No. Brand DNA, one-prompt campaigns, plain-language segmentation, the Analytics Agent and the MCP server are included within the Manago AI platform.
Every package includes an AI Starter allowance. You can add more usage through Boost, Power or a Flex package whenever you need it, moving between packages as your requirements change.
How much AI usage does each task consume?
AI usage reflects the complexity of the work completed.
Light tasks and quick edits use less, while more complex, multi-step tasks use more. Because every task is different, there is no fixed usage amount per prompt.
For example, a simple email campaign will use less than a longer, more complex campaign requiring more content, personalisation and revisions.
How can I see how much AI I am using?
Your AI usage is displayed as one simple monthly percentage and is updated after every task. There are no tokens to calculate or monitor.
Your usage allowance resets automatically on the first day of every month.
Which AI plan is right for me?
We offer four AI usage bundles:
- Starter: Included with every licence.
- Boost: Three times the Starter usage. Suitable for regular, active users.
- Power: Ten times the Starter usage. Designed for power users and customers that have already embedded AI into their workflows.
- Flex: Custom usage starting at 15 times the Starter usage, for larger accounts and teams with high AI usage.
You can move between plans as your needs change:
- Move up or down from month to month. Nothing is locked in.
- Ask your Customer Success Manager to change your plan in the platform.
Will I receive an unexpected AI bill?
No. When you reach your monthly usage limit, AI usage pauses until your allowance automatically resets on the first day of the following month.
You will not be charged anything extra unless you choose to increase your plan or purchase additional usage.
What contract lengths do you offer?
We offer monthly, one-year, two-year and three-year contracts in EUR, PLN and USD.
A one-year agreement is offered at our standard rate. Monthly contracts have a higher monthly price, while longer commitments and annual payment can reduce the overall cost of platform and add-on pricing.
Use the contract selector above to see how each option affects your price. AI packages have their own fixed pricing rules.
Is there an onboarding fee?
Yes. A one-off onboarding fee is charged at the beginning of your contract.
Onboarding includes integration with your ecommerce platform and data sources, migration of contacts and templates, configuration of your first workflows, and training for your team.
Every package includes ongoing 24/7 support after onboarding.
Is Customer Success included?
Yes. Every customer has access to the resources and expertise needed to get value from Manago AI.
Every package includes:
- 24/7 technical support
- Online help articles and documentation
- A comprehensive knowledge base
- Access to our Customer Success team
Your Customer Success Manager will work with you to maximise adoption, achieve your marketing goals and help you get the greatest possible value from the platform.
The level of Customer Success included is aligned to your package. If you require a higher level of service or a more dedicated engagement, please contact Sales to discuss the options available.
