Messages your customers
actually read
Send multimedia messages to more than 3 billion WhatsApp users and see nearly every one get opened.
WhatsApp gets results other channels struggle to match
Your customers already use WhatsApp every day.. Manago AI helps you meet them there with messages they are likely to see, read, and act on.
98%
open rate
WhatsApp messages are nearly guaranteed to be seen, compared to around 20% for email.
5 mins
80% of WhatsApp messages are opened within 5 minutes of being sent.
3 Billion
users
WhatsApp is #1 messaging app in many European countries: Spain, Germany, Italy, UK, Poland.
The world's favourite messaging channel.
Send multimedia messages to more than 3 billion WhatsApp users and see nearly every one get opened.
Build branded multimedia messages inside Manago AI
Create media-rich WhatsApp template messages that automatically sync with WhatsApp, giving you content ready for both mass campaigns and automated sends.
Text: headline, body copy, and footer, personalised with contact data placeholders.
Image or video: a visual header that helps the message stand out.
Document: attach a PDF, catalogue, or voucher directly to the message.
Make WhatsApp your channel for moments that matter
From flash sales to post-purchase follow-ups, send messages customers actually open at the moments that matter most.
Promotions people actually see
Send a branded offer with an image or video to your entire opted-in audience in one campaign. With near-certain delivery and open rates far above email, WhatsApp gives time-sensitive promotions to a channel customers are ready to read today.
Abandoned carts, recovered directly
Trigger a personalised WhatsApp message when a shopper leaves without completing their purchase. Show the product, include a direct link back to checkout, and recover revenue through a channel they are likely to read.
Turn every order into a loyalty moment
Follow up every purchase with a WhatsApp message: an order confirmation, a shipping update, or a personalised loyalty reward. The format is expected, trusted, and opened almost every time.
WhatsApp consent
Grow your WhatsApp audience from your email campaigns
Turn your existing email reach into a WhatsApp audience you can activate in high-attention moments. Manago AI helps your team collect, manage, and use WhatsApp consent without adding separate tools or manual list work, so every new opt-in is ready for segmentation, automation, and campaign targeting.
Email opt-in link: add a WhatsApp consent link to any email in the Email Design Studio, no extra tools needed.
Bulk management: update consent status for a group of contacts through Contact Manager or import.
Workflow automation: automatically grant or revoke WhatsApp consent as part of any journey.
WhatsApp Automation
Connect WhatsApp to the full customer journey
Bring WhatsApp into the moments where speed, visibility, and customer intent matter most. Manago AI lets your team trigger WhatsApp messages from real behaviour, coordinate them with other channels, and use delivery, read, and reply signals to decide the next step in the journey.
Delivery and read events: trigger the next journey step the moment a WhatsApp message is delivered or read.
Reply-triggered follow-ups: when a contact responds to a template, continue the conversation automatically.
Full omnichannel coordination: combine WhatsApp with email, SMS, and push in a single workflow journey.
WhatsApp features built into Manago AI
See how WhatsApp works in Manago AI, from message formats and consent management to automation, analytics, billing, and reach.
Message Types
Marketing template messages |
Pre-approved outbound messages — the only type supported for proactive marketing. Sent as mass campaigns or via Workflow. |
Text content |
Header, body copy, and footer — all support contact-level personalisation placeholders. |
Image attachment |
Visual header image included in the template message. |
Video attachment |
Video header included in the template message. |
Document attachment |
PDF, catalogue, voucher, or any document attached directly to the message. |
Template synchronisation |
Templates sync automatically between Manago AI and WhatsApp. Templates created before integration are imported. Manual sync also available. |
Consent & Subscription
Marketing template messages |
Required before sending template messages. Stored per Contact and tracked on the Contact Card. |
Email opt-in link |
Add a WhatsApp consent link to any email campaign in the Email Design Studio — one click moves a contact to your WhatsApp audience. |
Bulk consent management |
Update consent status for groups of contacts via Contact Manager, import file, or Workflow Actions. |
Contact selectors |
Filter any campaign or segment by WhatsApp opt-in / opt-out status. |
Workflow consent actions |
Automatically grant or revoke WhatsApp consent as a step in any automation journey. |
Sending & Automation
Mass campaigns |
Send a template message to any static or dynamic segment defined with standard CDP selectors. |
Scheduled send |
Set a future date and time for campaign dispatch. |
Workflow send action |
Send a WhatsApp template message as a step in any multi-channel workflow journey. |
Delivery event trigger |
A workflow Event fires when a template message is successfully delivered to a contact. |
Read event trigger |
A workflow Event fires when a contact reads the message — enables read-receipt-based branching. |
Reply event trigger |
A workflow Event fires when a contact replies to a template message. |
Omnichannel journeys |
Combine WhatsApp with email, SMS, mobile push, and web push in a single workflow journey. |
Analytics
WhatsApp Dashboard |
Aggregated metrics across all WhatsApp channels (phone numbers) or per individual channel. |
Credit usage |
Monthly credit consumption by country, with carry-over of unused credits and out-of-package billing. |
Delivery & engagement |
Sent, delivered, read, and replied counts per campaign and in aggregate. |
Revenue attribution |
Sales and transactions attributed to WhatsApp campaigns — same attribution framework as email and other channels. |
Sent & scheduled list |
Per-campaign analytics view with preview of message content and full recipient and filter details. |
Billing
Credit-based pricing |
Pay for credits, not per message. Credits are charged only for successfully sent messages. |
Rollover credits |
Unused monthly credits carry over to subsequent periods — valid for the full duration of your contract. |
Country-based rates |
Credit cost varies by destination country. Full breakdown visible in the dashboard. |
Basic vs Premium throughput |
Basic: ~80 messages per second. Premium: up to 1,000 messages per second. All channels on an account share one tier. |
Reach
Global coverage |
180+ countries — WhatsApp is the dominant messaging platform across Europe, Latin America, India, and the Middle East. |
Multiple phone numbers |
Connect multiple WhatsApp numbers (channels) to one SALESmanago account for different brands, regions, or use cases. |
