Platform Overview
Powerful marketing. Made to feel simple.
Turn data from every source into a clear path leading from customer understanding to action. Use AI to help your team personalise, orchestrate, and improve journeys without adding complexity.
Customer journeys that get smarter as they grow
Stop building journeys from assumptions. Create experiences that learn from real behaviour, adapt to every customer, and turn each interaction into a better reason to come back.
Step 1
Identify Anonymous Visitors
A new visitor browses the website and accepts cookies. Manago AI's CDP captures behavioural data in real time, such as pages visited, creating the foundation for future home personalisation.
Step 2
Turn Anonymous Visitors into Known Customers
During a first website visit, an anonymous visitor sees a sign-up pop-up with a special offer. Once they subscribe, their anonymous browsing history is connected to a newly created customer profile.
Step 3
Build a Single Customer View
Manago AI automatically links previously gathered anonymous data to the monitored contact. It then creates a single customer view, combining behavioural, transactional, and consent data for segmentation, automation, and personalisation.
Step 4
Deliver AI-Powered Product Recommendations
Using customer history, Manago AI delivers relevant product recommendations across email campaigns and website experiences, helping increase engagement and purchase intent.
Step 5
Orchestrate AI-powered Omnichannel Journeys
When a customer does not engage through one channel, continue the journey through email, SMS, WhatsApp, or web push. The AI Channel Selector chooses the channel most likely to maximise engagement.
Step 6
Drive more Purchases
After interacting with personalised experiences, the customer completes a purchase. Manago AI then attributes the conversion to the relevant campaigns, channels, and touchpoints, providing clear performance insights.
Step 7
Grow Customer Value with Every Interaction
Every interaction, campaign response, and purchase enriches the customer profile. As customer intelligence improves over time, your team can target more accurately and personalise with greater precision.
