Manago AI Blog | eCommerce Marketing, Automation & AI Insights
From Marketer to Marketer:
Welcome to Our Blog on Everything Digital Marketing
Latest Posts:
October 30, 2026
SMS marketing for ecommerce: what works once the novelty wears off
Your first year of SMS marketing probably looked brilliant. Click rates the email team could only envy, abandoned carts coming back fast, a revenue line that justified the budget on its own. Then, somewhere in year two, the numbers stopped making you smile. Opt-outs crept up. Revenue per send slid. The offer that worked last spring now gets a shrug and a STOP.
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October 29, 2026
Customer Engagement Platforms, decoded: What they actually do and do you even need one
If you’ve ever come across the term "customer engagement platform", understood all three words clearly, but failed to get what they all mean combined together, don’t worry, you’re not exactly alone. Honestly it gets bandied around too much and we’ve seen it mean a bunch of different ideas. Three familiar words, one confusing product, and nobody seems in a h...
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October 23, 2026
The ecommerce merchandising strategy nobody writes down (until it’s too late)
Most merchandising trouble shows up in the week before peak. Three people have edited the same category page in a fortnight, a range pinned for a supplier deal in August is still sitting in the top row, and when someone finally asks what the page is supposed to do, nobody can answer, because the answer was never written anywhere.
Read moreLatest Growth Hacks:
August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
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April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
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March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
Read moreFrom our Leaders:
March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
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January 22, 2026
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, writing, designing, pl...
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December 15, 2025
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and more capable in area...
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