Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
From Marketer to Marketer:
Welcome to Our Blog on Everything Digital Marketing
Latest Posts:
September 10, 2026
Marketing automation, the hype, the not so hype, and what ecommerce teams actually need
Marketing automation has become harder to evaluate precisely because almost every platform now sounds the same. More AI, more automation, more intelligence, more promises to do more with less. Some of that represents genuine progress. Some of it is familiar functionality with a new label. For ecommerce teams, the useful question is not which platform has the longest ...
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September 4, 2026
Unified customer profile: how to build a single customer view your team can act on
At some point, usually in a meeting that was supposed to be about something else, someone asks a very simple question: how many customers do we actually have?Finance checks the order system. Marketing checks the email database. The numbers do not match, and the gap is too large to dismiss as a reporting quirk.
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September 1, 2026
Your customer data is everywhere and nowhere: what a Customer Data Platform actually fixes
You have more customer data than you have ever had. It is sitting in Shopify, in your email tool, in the helpdesk, in your ad accounts, in the POS system at the till. Literally more than you know what to do with it. The problem is that none of it is in the same place, so the same shopper shows up as different strangers depending on which platform you happen to be loo...
Read moreLatest Growth Hacks:
August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
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April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
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March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
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March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
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January 22, 2026
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, writing, designing, pl...
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December 15, 2025
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and more capable in area...
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