October 30, 2026
SMS marketing for ecommerce: what works once the novelty wears off
Your first year of SMS marketing probably looked brilliant. Click rates the email team could only envy, abandoned carts coming back fast, a revenue line that justified the budget on its own. Then, somewhere in year two, the numbers stopped making you smile. Opt-outs crept up. Revenue per send slid. The offer that worked last spring now gets a shrug and a STOP.
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October 29, 2026
Customer Engagement Platforms, decoded: What they actually do and do you even need one
If you’ve ever come across the term "customer engagement platform", understood all three words clearly, but failed to get what they all mean combined together, don’t worry, you’re not exactly alone. Honestly it gets bandied around too much and we’ve seen it mean a bunch of different ideas. Three familiar words, one confusing product, and nobody seems in a h...
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October 23, 2026
The ecommerce merchandising strategy nobody writes down (until it’s too late)
Most merchandising trouble shows up in the week before peak. Three people have edited the same category page in a fortnight, a range pinned for a supplier deal in August is still sitting in the top row, and when someone finally asks what the page is supposed to do, nobody can answer, because the answer was never written anywhere.
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October 15, 2026
Automating across every channel without losing the human touch
This happens all the time. At some point, most marketing automation programmes you've built reach a stage where nothing is broken, but something still feels off. The flows fire on time, the dashboards look healthy and automated revenue keeps edging up, yet if you read a week of your own messages back in order, across email, SMS and web push, they sound like a sy...
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September 18, 2026
Every platform says it's 'AI-powered' now: here's how to actually evaluate one
'AI-powered' used to mean something. Now it comes as standard on fridges.At some point the phrase stopped describing technology and started describing marketing. It's everywhere. Didn’t Dyson just add it to electric toothbrushes? It's also on every marketing platform in your shortlist, which is the part that should bother you, because you&#...
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September 10, 2026
Marketing automation, the hype, the not so hype, and what ecommerce teams actually need
Marketing automation has become harder to evaluate precisely because almost every platform now sounds the same. More AI, more automation, more intelligence, more promises to do more with less. Some of that represents genuine progress. Some of it is familiar functionality with a new label. For ecommerce teams, the useful question is not which platform has the longest ...
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