October 30, 2026
SMS marketing for ecommerce: what works once the novelty wears off
Your first year of SMS marketing probably looked brilliant. Click rates the email team could only envy, abandoned carts coming back fast, a revenue line that justified the budget on its own. Then, somewhere in year two, the numbers stopped making you smile. Opt-outs crept up. Revenue per send slid. The offer that worked last spring now gets a shrug and a STOP.
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October 29, 2026
Customer Engagement Platforms, decoded: What they actually do and do you even need one
If you’ve ever come across the term "customer engagement platform", understood all three words clearly, but failed to get what they all mean combined together, don’t worry, you’re not exactly alone. Honestly it gets bandied around too much and we’ve seen it mean a bunch of different ideas. Three familiar words, one confusing product, and nobody seems in a h...
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October 23, 2026
The ecommerce merchandising strategy nobody writes down (until it’s too late)
Most merchandising trouble shows up in the week before peak. Three people have edited the same category page in a fortnight, a range pinned for a supplier deal in August is still sitting in the top row, and when someone finally asks what the page is supposed to do, nobody can answer, because the answer was never written anywhere.
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Agent routines in Manago AI: less manual reporting, faster reaction to results
Weekly and monthly reports are among the most predictable work in marketing. Everyone knows when they are due, which numbers they should contain and whose desk they will land on. Even so, most teams still put them together by hand and start from scratch every time: an export from the dashboard, a comparison with the previous period, a few questions to the AI agent, t...
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October 15, 2026
Automating across every channel without losing the human touch
This happens all the time. At some point, most marketing automation programmes you've built reach a stage where nothing is broken, but something still feels off. The flows fire on time, the dashboards look healthy and automated revenue keeps edging up, yet if you read a week of your own messages back in order, across email, SMS and web push, they sound like a sy...
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October 15, 2026
When the newsletter becomes a revenue channel: Erickson case study
Erickson worked with Manago AI on purchase-history segmentation, dynamic product recommendations and a flagship automation workflow for its most engaged professional readers.
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