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Marketing automation, the hype, the not so hype, and what ecommerce teams actually need

Marketing automation has become harder to evaluate precisely because almost every platform now sounds the same. More AI, more automation, more intelligence, more promises to do more with less. Some of that represents genuine progress. Some of it is familiar functionality with a new label. For ecommerce teams, the useful question is not which platform has the longest ...

Unified customer profile: how to build a single customer view your team can act on

At some point, usually in a meeting that was supposed to be about something else, someone asks a very simple question: how many customers do we actually have?Finance checks the order system. Marketing checks the email database. The numbers do not match, and the gap is too large to dismiss as a reporting quirk.

Your customer data is everywhere and nowhere: what a Customer Data Platform actually fixes

You have more customer data than you have ever had. It is sitting in Shopify, in your email tool, in the helpdesk, in your ad accounts, in the POS system at the till. Literally more than you know what to do with it. The problem is that none of it is in the same place, so the same shopper shows up as different strangers depending on which platform you happen to be loo...

Martech trends: 5 shifts marketing teams should watch in August 2026

August brought another stack of AI announcements, product launches and “this changes everything” headlines. Most of them will be forgotten by the time we write the September edition.A few developments are harder to shrug off. Google is starting to give marketers actual data on visibility inside AI search. Product discovery keeps leaking out of the places retai...

Growth Hacking Series: How Manago AI actually writes your marketing copy

The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...

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