August 26, 2026
Growth Hacking Series: How Manago AI actually writes your marketing copy
The fifth prompt is usually where the promise of AI saving time starts to look a little shaky.Getting a first draft is easy enough. Then comes the part where you ask AI to make it sound more like your brand, cut it down for SMS, turn the same idea into a Web Push notification, rethink the CTA because it now sounds slightly ridiculous out of context, translate ...
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April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
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March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
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February 16, 2026
Growth Hack Series: One Automation That Boosts CLV
When working in an eCommerce marketing team you have plenty of metrics to observe: AOV, CR, RPV, CAC, CTR, CPC and a few other cool sounding acronyms. But sometimes the most important data you need is hidden under simple questions. “How many first-time buyers became second-time buyers last month?” — and the room usually goes quiet.That silence is expe...
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January 15, 2026
#Growth Hack Series: Avoid "Zero-result" Dead Ends Using AI Product Discovery
We have all been there. You have a specific image in your head: a mid-century modern armchair in teal velvet, or a dress with a very specific floral pattern. You go to an online store and type "blue chair" or "flower dress". The results? Hundreds of irrelevant items that force you to scroll for twenty minutes. Or worse: "No results found.&quo...
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December 10, 2025
#Growth Hack Series: Master Hyper-segmentation and Campaign Speed with AI Sidekick
As an email marketer, your job is a tough one: trying to send the right message, to the right person, at the perfect moment. And reaching this goal is as hard as catching unicorns - you may do everything right, prepare for every possible condition, polish your segments and emails, and still miss the target. Mostly, because unicorns are magical beasts so you will need...
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