WP Pilot’s Journey to Becoming a Streaming Leader
Pilot WP, the innovative streaming platform offering over 100 channels without contracts or additional advertisements, has achieved remarkable results through their marketing automation strategy, with a staggering 392% increase in last-click transactions year-over-year and a 370% boost in supported sales during the same period. By implementing intelligent customer segmentation and personalised website content through Manago AI, the company has successfully enhanced customer relationships across multiple touchpoints.
Their omnichannel approach, including dynamic exit pop-ups and targeted campaigns during major sporting events like Euro 2020 and World Cup 2022, has yielded impressive metrics - a 94% growth in monitored contacts and a 55% improvement in mass email open rates. How did this streaming service transform its marketing approach to achieve a remarkable 250% increase in automated campaign transactions? Read the full case study below.
Share with Your Community
Latest posts
October 30, 2026
SMS marketing for ecommerce: what works once the novelty wears off
Your first year of SMS marketing probably looked brilliant. Click rates the email team could only envy, abandoned carts coming back fast, a revenue line that justified the budget on its own. Then, somewhere in year two, the numbers stopped making you smile. Opt-outs crept up. Revenue per send slid. The offer that worked last spring now gets a shrug and a STOP.
Read more
October 29, 2026
Customer Engagement Platforms, decoded: What they actually do and do you even need one
If you’ve ever come across the term "customer engagement platform", understood all three words clearly, but failed to get what they all mean combined together, don’t worry, you’re not exactly alone. Honestly it gets bandied around too much and we’ve seen it mean a bunch of different ideas. Three familiar words, one confusing product, and nobody seems in a h...
Read more
October 23, 2026
The ecommerce merchandising strategy nobody writes down (until it’s too late)
Most merchandising trouble shows up in the week before peak. Three people have edited the same category page in a fortnight, a range pinned for a supplier deal in August is still sitting in the top row, and when someone finally asks what the page is supposed to do, nobody can answer, because the answer was never written anywhere.
Read more
