Fabryka e-biznesu: CTR up by 171%

Meet Fabryka e-biznesu

Fabryka e-biznesu is a Polish marketing agency based in Rzeszów, specialising in promoting and scaling online stores since 2008. The agency runs performance campaigns across Google Ads, Meta Ads and other advertising platforms, alongside SEO, social media and marketing automation activities.

Fabryka e-biznesu is a Google Partner and one of only five agencies in Central and Eastern Europe to hold Microsoft Advertising Elite Partner status. It works with both SMEs and large, well-known brands.

The challenge: faster B2B lead handling and more engaging newsletters

Fabryka e-biznesu acquires most of its clients through its own website. Every form submission represents a potential contract, which means the speed of the sales team's response can have a direct impact on conversion.

Before implementing Manago AI, information about new enquiries was not automatically passed to sales representatives. This made it harder to respond quickly and tailor follow-up communication to the source of each enquiry. New subscribers also received a standard technical system message that did not create a brand-consistent first impression.

All leads received similar newsletter communication regardless of their service interest. CTR was below the potential of the database, while lower-traffic pages were not being used effectively to capture contacts.

The goals: faster response times and higher audience engagement

• Reduce the time it takes sales representatives to respond to new form submissions.

• Separate communication for leads interested in SEO from communication for other contacts.

• Increase newsletter engagement, measured through CTR.

• Generate leads from lower-traffic pages as well as the most popular areas of the website.

The biggest change is speed. A sales representative receives a notification about a new enquiry, including the contact details and source, before the lead has time to contact a competitor. And the newsletter results show that content based on our articles and case studies simply works.

Konrad RógStrategy Specialist, Fabryka e-biznesu

The solution: automated lead handling and expert content in newsletters

The strategy brought together automation across the whole lead journey, from form submission to notifying the sales representative, and a newsletter programme built around the agency's existing articles and case studies.

Website form integration and sales alerts

Contacts submitted through website forms are sent to Manago AI in real time. A Double Opt-In email is automatically sent through the platform instead of a standard technical message. Dedicated automations notify the relevant sales representative about each new enquiry with the contact's details and source.

Personalised lead nurturing journeys

Separate scenarios were created for leads interested in SEO, alongside a standard lead nurturing journey for other contacts. This allows users to move through communication tailored more closely to their needs.

Pop-ups, templates and a new sending schedule

Pop-ups were adapted separately for desktop and mobile devices, including lower-traffic pages and exit-intent use cases. The agency also redesigned newsletter templates and optimised the sending schedule and frequency. A monthly series based on blog articles and case studies became the core of newsletter communication.

The results: engagement built on expert-led content

Between May and August 2026, changes to newsletter templates, sending schedule and frequency delivered measurable results. CTR increased by 171% compared with May to August 2025, while the open rate remained at a similar level. Average open rate reached 18.24% and average CTR was 1.90%.

The highest open rate, 20.83%, was recorded by the email Google Ads: 3 reports that show the real results. The email Why isn't your SEO delivering results? achieved the highest CTR at 3.30%, with an 18.81% open rate.

The monthly series built around blog articles and case studies delivered a steady increase in CTR, showing a better fit between content and audience.

Qualitative results

• Faster lead handling through real-time delivery of enquiries and immediate sales notifications.

• A stronger first impression through a polished Double Opt-In email rather than a technical system message.

• Better use of website traffic, as pop-ups and exit pop-ups capture contacts from less frequently visited areas.

What's next

Fabryka e-biznesu continues to develop its lead nurturing scenarios and test new newsletter content variations. Insights from campaigns based on articles and case studies will help further segment the database and tailor communication to different audience groups.

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